Data analysis and business modeling, the process of transforming input data into useful
information
through proper business analysis, are relevant to all business
professionals. The data analysis and business modeling enhance the
managers‘ ability to use data effectively to understand customers and
markets better and improve their products and services. This course will
provide students with a basic understanding of the value of data and
information and hands-on experience in data analysis, data management,
and quantitative business modeling. Throughout the course, students will
extensively use software packages such as Microsoft®
(MS) Excel (including Add-Ins, such as the Data Analysis Toolpak and
Solver Add-in) for data analysis and model development, and Microsoft®
Access for database management
