The objective of the course is to generate business ideas that solve social problems and needs.
Through the design thinking methodology, work teams will be created who will develop different tools to understand the potential users/customers, design a prototype, validate with real users/customers, and create a sustainable business model canvas contributing to Sustainable Development Goals (SDGs).
This course enables students to acquire skills that will allow them to identify business
opportunities. Students will be able to learn a process that will help them turn ideas into successful businesses which contribute to sustainable development.
