This course – Service management and marketing will examine the theory and the practical challenges that exist in today’s organisations. It is designed for students who plan to pursue managerial career in any industry, since service has become an integral part of every industry/organisation in all competitive markets. This course will also focus on nascent success strategies, such as: service design, service quality management, customer-supplier relationships, service empowerment, service orientation, core competency and various other strategies to gain a competitive advantage.