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商务分析与创新思维
Innovative Thinking via Business Analytics

This course explores the managerial and technical issues relevant to create solutions in the field of business analytics from a holistic viewpoint. This course provides a balanced view of theoretical foundation and practice in the fields of Business Analytics and Business Innovation. Using Design Thinking throughout the course will allow students to understand not only the theoretical topics but also their application in case studies (founding their own tech-startup). Thus, the students will gain fundamental knowledge in these fields in an integrated and applied way.