The European Union (EU) and Germany in particular are major trading partners of China. Doing business with them is full of pit-falls. Being familiar with their economic set-up and framework is essential for your successful international careers. In this introduction to their markets you will get to understand the EU and Germany from an economic, historic and social perspective. We will take an interactive approach and understand the German and European business environment and their major drivers in case studies, discussions and simulations. This includes aspects of economics, intercultural management, business planning and leadership.
