This course covers what aspiring entrepreneurs need to know to start and grow their businesses. The course goes along the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, and building it into a viable business. Through a combination of practical instructions and a range of real-life examples, Entrepreneurship helps prepare students for their future roles in building, managing and growing businesses. Working in teams, students will identify their own entrepreneurial opportunity, develop ideas using creativity techniques, and “pitch” their business idea to the group. Along the course, this idea will be further developed and the student teams will write a business plan with the different aspects of market and competitor analysis, marketing and communication, financing, sales, organizational structure. At the end, they have not only an in-depth knowledge of the different aspects of entrepreneurship, being an entrepreneur but have also for themselves experienced the cycle of business idea – business model – business plan – presentation. Using different instruments like creativity techniques, presentation techniques, business model canvas, technology canvas, and business plan, the students develop expert knowledge, methodological, and social skills.
